The Intellectual Property Already Created

For a decade we (Job Zheng & Ben Shepard) have been building IP platforms that now feed directly into Rulebreakers English Studios. RBES is not starting from zero — it’s a port of a living universe into a school.

We narrate that universe briefly below. External links go out to prior work; internal links point to RBES pages you can explore now or as we publish more.

Unicornworld Imagineering → “Designing the impossible, then making it normal.”

An ongoing practice for building fantasy environments that behave like real places. Mall-scale installations, ride concepts, and the long-arc worldbuilding behind Rulebreakers.

• First stop: The Happiest Place in the Mall (Bangkok; installation).
• At RBES: students co-design props, sets, and micro-attractions for public showings.
• See also: Studios (internal) · Revenue

Mean Babies Talent Management → “Cute, chaotic IP for all ages.”

A character/IP lab (e.g., FAFA BABY) and production wrapper for shorts, music, and merch. Built to test hit-making inside the school.

• At RBES: writers’ room + animation sprints + drops.
• See: Studios (internal)

Clownpump Press → “Kids make culture.”

A newspaper / zine / imprint where students write, illustrate, and ship. Ads & sponsors keep the presses on; serialized fiction connects to Rulebreakers’ macro-story.

• At RBES: monthly issues, special editions, and compendia.
• See: Studios (internal)

Channel 99 → “Reality-sitcom becomes reality-business.”

Formats that blur show ↔ venue ↔ enterprise. Students learn English by pitching, producing, and operating pop-up experiences that the content itself advertises.

• At RBES: pilot “micro-shows,” licensing-ready formats.
• See: Studios (internal)

Experience Worker Media → “Travel and lifestyle for the post-tourist.”

Guides, feeds, and toolkits built by students in the city-as-campus.

• At RBES: field assignments → content → partners.
• See: Studios (internal)

Social Arcology Lab → “City-scale imagination.”

Civic prototypes that connect markets to public space (e.g., Tunnelparks). Students learn to speak policy and business in the same breath.

• Read more: Infinite Thai Land (external)

English Is Money (Gaming) → “Incentives make fluency inevitable.”

Game loops that reward English-in-use, not test-taking.

• At RBES: studio-built challenges, partner pilots.
• See: Revenue

TMT Bottega → “Transpersonal painting and editions.”

A studio that lets students join fine-art production lines: from editions to commissions.

• At RBES: gallery window + marketplace experiments.
• See: Studios (internal)

The Rulebreakers Storyworld

The literary backbone — characters, places, and rules — that show up in classes, sets, and live pieces.

• Read soon: /library/rulebreakers-book-1/ (internal placeholder)

Why this matters for RBES

• Motivation: students aren’t “pretending to learn” — they’re joining worlds that already ship.
• Monetization: IP → products → profit-share (see Ownership).
• Meaning: each file is both a tool and an artwork.