Shared Ownership
At Rulebreakers English Studios, everyone is an owner — not only the co-founders or instructors, but also the students themselves.
This principle, called FAFA (Fictional Asset / Functional Asset), redefines what it means to “attend” a school: participation equals partial ownership.
The FAFA Model
Each studio functions as both a learning environment and a creative startup.
Students receive a symbolic and measurable equity share in the projects they co-create — such as publications, games, installations, or digital properties.
| Role | Description | Share Allocation |
|---|---|---|
| CoZheng (co-founder) | Lead concept and curriculum design | 4,081,500 |
| ShepArdInv (co-founder) | Operations, design, performance systems | 720,900 |
| Angel Investors | Seed and initial launch funding | 720,900 |
| Support / Apprentices | Thai teachers, facilitators, interns | 1,000,000 |
| Students (collective pool) | Studio members with performance shares | 1,000,000 |
| Reserve (reinvestment) | Future studios, scholarships, maintenance | 2,000,000 |
Distribution Mechanism
- Each studio maintains its own ledger of project-based assets (games, films, guides, performances).
- Upon publication or monetization, a proportional return is distributed to participants.
- The central pool of RBES equity rewards long-term collaboration and experimentation.
This is not merely symbolic. It is a structural attempt to turn learning into ownership, and school into enterprise — so that education itself becomes a form of creative capital.