Revenue Model
RBES serves a niche but expanding segment of affluent Thai learners — families and professionals seeking to use English to create, innovate, and advance their economic and social position.
The model combines high-touch instruction with scalable creative production.
| Revenue Source | Description | Students / Units | Fee per Unit (THB) | Total Revenue (THB) |
|---|---|---|---|---|
| Studios (Core) | Full-year enrollment in creative English studios (9 active studios) | 270 | 111,000 | 3,000,000 |
| Workshops (Pop-up) | 3-day intensive workshops (mini-studios for kids, adults, or mixed) | 200 | 15,000 | 3,000,000 |
| Corporate Labs | Bespoke institutional performance workshops for firms | 10 contracts | 60,000 | 600,000 |
| Publishing / Media | Revenue from publications, travel guides, and licensing | — | — | 300,000 |
| Sponsorship / Angel Share | Seed funding and partnerships | — | — | 300,000 |
| TOTAL ESTIMATED REVENUE | ฿7,200,000 (~USD 200,000) |
Cost Structure (Year 1)
| Category | Description | Total (THB) |
|---|---|---|
| Incorporation / Visa | Setup and legal | 7,000 |
| Studio Rentals | 3 rooms / 12 months | 18,000 |
| Teacher Pay | 3 instructors | 45,000 |
| Support Pay | 2 support staff | 14,000 |
| Material Costs | Props, print, design | 15,000 |
| Total Costs | 99,000 |
Projected Year-1 Profit: ฿1,131,000
Distribution: CoZheng (57%), ShepArdInv (14%), Angel (14%), Remaining shares (15%)
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