The Year-Long Test of Concept
Up to this point, everything in Rulebreakers English Studios has been speculation — ideas, models, and imagination.
The Year-Long Test of Concept is designed to change that. It is the experiment that will prove whether the method actually works — whether people can learn English faster and better by running make-believe institutions that generate real value.
Objective
The goal is straightforward: to demonstrate that Rulebreakers English Studios can function as both an effective educational system and a self-sustaining creative business.
The test year will measure whether our structure — part school, part enterprise — can operate continuously, produce measurable language growth, and finance itself through studio activity.
Structure
The experiment runs from June 2025 to June 2026 in a storefront in Bangkok. It is divided into four twelve-week cycles, each containing:
- Studio Operations – participants work inside one of nine studios to produce tangible outputs: media, design, architecture, and games.
- Workshop Weeks – open three-day sessions for new participants and rapid prototyping.
- Showcase & Reflection – public exhibitions, publications, and evaluation of results.
Around 30 paying participants form the initial cohort. Their tuition provides the operational base for staff, teachers, and materials — allowing the studios themselves to operate as functioning creative companies.
The Storefront
The storefront serves as both workspace and display — a transparent creative office where the studios are visible to the public.
Passersby can enter, observe, or purchase outcomes: publications, games, performances, or small-scale designs. Each week a different studio leads operations, keeping the space alive with new work.
Evaluation
The year tests two linked hypotheses:
- Educational Proof — that participants’ English improves faster through creation, negotiation, and collaboration than through conventional instruction.
- Economic Proof — that a school built as a creative enterprise can sustain itself through its own production, workshops, and events.
Metrics will include:
- Documented student progress in writing, fluency, and collaboration.
- Tangible cultural output: media, exhibits, and client prototypes.
- Financial balance sheets for each studio.
- Public and institutional engagement.
Deliverables
By June 2026, the year should yield:
- A verified educational framework demonstrating clear language progress through creative production.
- A working business model for a sustainable, scalable Rulebreakers English Studios.
- A public archive documenting the entire year — its outputs, finances, and learning data.
Everything before this has been theory.
This is the year we find out if it works.