The Rulebreakers Saga
The Rulebreakers Saga is a long-running cycle of projects and fictions exploring how creativity, ownership, and education intersect.
It began as an artistic practice — writing manuals for imaginary schools, fake companies, and speculative reform movements — and evolved into a working ecosystem of studios.
Major Works and Spin-offs
| Project | Type | Status | Description |
|---|---|---|---|
| The Rulebreakers Break the Performance Rule | Publication / Performance | 2025 | A manifesto-document tracing the origins of RBES and the idea of institutional performance art. |
| Unicornworld Imagineering | Studio | Active | A kids’ studio where students design theme park zones and storyworlds. |
| Experience Worker Media | Studio / Media Company | Active | Produces lifestyle and travel content for the post-tourist era. |
| English Is Money | Game Studio | In development | Creates learning games connecting language with entrepreneurial logic. |
| Infinite Thailand | Conceptual Infrastructure | Ongoing | The parent world from which all other projects emerge. |
From Saga to System
Each project in the Saga was originally fictional — a proposal, a myth, or a “pilot” for a world that didn’t yet exist.
RBES represents the first moment when those experiments crystallized into an operational system: a real studio that inherits their aesthetics, methods, and ethos.